Proposed American alternative designs will seem to most, heavily influenced by the Iron Man comics and films.
Of course, there are many, many more examples but these are some of the more commonly known ones. Power Armor is also very prevalent in the Fallout series of games. Few could deny that the Russian concept resembles that of the armor scene in the Halo series. Just imagine the potential of seeing 'real-world' examples of Space Marine Power Armor, awesome or scary, we'll let you decide.
The basic concept of melding exoskeleton robotic suits with armor has been around for many decades. The current suit resembles the, now widely recognized, designs of fantasy armor. Many sci-fi universes have similar concepts to those proposed by the Russians, amongst others. For those who spend their time more constructively, it might be worth understanding why this could be very exciting for some.
